GMC Tools
International Company/Product Portal
http://www.gmcompany.com

Profile:
Global Machinery Company (GMC) is an Australian owned company with a commitment to delivering innovative and value for money products. Established in 1997, GMC has experienced phenomenal growth over the last 6 years and is now at the forefront of the Australian power tool market.

GMC has also expanded into numerous international markets including the United Kingdom, France, Germany, Italy, New Zealand, Canada and the United States.

With an extensive range that comprises of Platinum Professional power tools, REDEYE® laser line tools, DIY power tools, accessories and outdoor products, GMC is able to cater to every customer’s product requirements.

01 Challenge The GMC legacy system inherited from a past supplier, created numerous challenges to Carnival Media Group. Redeveloping a website of the scale of GMC– including migrating thousands of members, their email and customised settings was no mean feat. Throw in an inadequate content management system and the administrators were quite literally unable to keep up, and members were starting to desert in large numbers.

02 Solution Carnival Media Group undertook a thorough research and analysis project to ascertain the existing system wants. This included design, architecture, functionality and eventually creating a user guide so staff could commence making updates immediately while development of new functionality was taking place. After admin & consumer user analysis was completed by Carnival Media Group, a redeveloped back and front end was implemented.

03 Results Over the duration of the year, the site has received fantastic results, including substantial increases in site traffic and significantly reduced support costs.

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